I was looking in the last few days at the pricing versus the hardware of the new Mac offering, and I must say, the price is right!
It is the first time in many years that I see the Apple offering to be just right. Normally, when I looked at any of the Mac’s offering, I always felt that a BTO was necessary to have something right. Normally, say, the HD capacity was very low, and the upgrade price of the second best HD offering was just OK to suggest you should go there. For example, Apple used to put a 250 Gb HD in the computer, and have the 320 Gb offered at only 75$ more. At that price, go for it. But when you pay, you end with a computer that is 200-300$ more expensive that the price you saw on the site.
Now, for example, in the base iMac offering, there is not even a hard drive upgrade available. Meaning, somehow, if you need more disk space, this is not the computer you will buy anyway. In the higher ends iMac, there is a 1 Tb HD as the base, and the second option is a 2 Tb, no offer for a 1.5 Tb, something that exists on the market. And the 2 Tb option is not at a price that will appeal everyone.
I think Apple may have decided at this point to increase the base offer so that most people will be happy with it. In a way, it is better for everyone. The customers, that buy in brick and motor stores, won’t feel like if they did not get all they wanted from there. Most of those stores have the base offering available in the back store. And the customers that buy from the Apple online store, can just make their buy happen in 2-3 mouse clicks. Basically, most people won’t badder even looking at he BTO offers, the base models will be what they want. And the price is what you saw on the web site.


